How to compare quotes from several influencers
Two creators, two prices, two audience sizes. How to put their quotes on the same scale before you choose, using only numbers you can check.
Prices alone do not compare
A bigger creator usually asks for more, and a smaller one for less. Neither number says what you get for the money. To compare, turn every quote into the cost per 1,000 views the creator’s own Reels usually reach.
A worked example
Creator A quotes €1,500 for one Reel, and the middle of their recent Reels is 12,000 views: €1,500 ÷ 12,000 × 1,000 = €125.00 per 1,000 views.
Creator B quotes €4,000, and the middle of their recent Reels is 64,000 views: €4,000 ÷ 64,000 × 1,000 = €62.50 per 1,000 views.
B asks for more than twice the money, and each 1,000 views costs half as much. Whether that suits you also depends on who watches: views from outside your market reach nobody you sell to.
Compare like with like
- Use the same window for every creator, for example their Reels from the last 90 days.
- Leave out the same Reels for everyone: pinned, under 14 days old, and posted by another account.
- Compare the price of the Reel alone. If a quote bundles Stories, ask what part is for the Reel.
- Use the middle value, not the average, for every creator.
- Write down the date you checked. View counts keep moving.
What the number does not tell you
Cost per 1,000 views puts prices on one scale. It does not measure whether the audience buys, how well the creator fits your brand, or what a Reel posted next month will reach. It is the starting point of a negotiation, not its answer.