Example report. The creator, the deal and every figure are invented, to show what a full report contains. A real report uses the creator you name and their public Reels.

Sample report — an example creator

You told us

Quoted price
€2,000.00
Deliverables
  • 1 × Reel · creator promised 50,000 views each
  • 3 × Story

    Public historical performance could not be independently measured for this deliverable. No cost per view was calculated for it.

Your intent
Yes, I’m evaluating this deal

We observed

Collected 1 Oct 2026 · last 180 days of public Reels

27 Reels analysed · 31 found · 4 left out

Confidence: Strong — 20 or more Reels

Followers: 400,000

Every analysed Reel, from fewest views to most

Stands out (see below)

Views per Reel
25th percentilea quarter of the Reels got fewer18,200
Medianhalf got fewer, half got more31,400
75th percentilea quarter of the Reels got more57,800
90th percentileone Reel in ten got more92,100

Half of the analysed Reels received fewer views than the median; a quarter received more than the 75th percentile.

We calculated

Reel line 1 (1 Reel)

If the entire quote is attributed to the Reel(s). €2,000.00 per Reel

€63.69per 1,000 views for a typical Reel (median views)

Cost per 1,000 views
If a Reel getsCost per 1,000 views
Fewer views (25th percentile)€109.89
Typical views (median)€63.69
More views (75th percentile)€34.60
Most views (90th percentile)€21.72

The price stays the same whatever the Reel gets, so the more views, the less each 1,000 views costs. That is why the figure falls down the table.

The creator’s promise of 50,000 views per Reel sits between this creator’s median and 75th percentile.

In 9 of the 27 analysed Reels, views reached or exceeded 50,000.

Audience

Views as a share of followers

7.9%

middle half 4.6% to 14%

The median Reel’s views equal 7.9% of the follower count.

Likes per 1,000 views

40.0

middle half 40.0 to 40.0

across 27 Reels that show the count

Comments per 1,000 views

1.5

middle half 1.5 to 1.5

across 27 Reels that show the count

“Middle half” is the range the central half of the analysed Reels fall in: a quarter are below it and a quarter above.

Views come from followers and non-followers alike, so these figures compare public counts; they do not measure who watched. A very small share can mean many followers no longer watch the creator’s Reels; a large one, that recommendations bring most of the views. Every figure can be checked against the Reels in the evidence.

Reels that stand out from this creator’s own history

These Reels reached three times this creator’s median or more. They are included in every figure above. Open them in the evidence to see what was different.

Evidence

Every Reel behind the figures above. Put these view counts in a spreadsheet and PERCENTILE.INC gives the same numbers.

Analysed

  1. 11 Sept 20263,100Likes 124Comments 5
  2. 6 Sept 20265,400Likes 216Comments 8
  3. 1 Sept 20268,800Likes 352Comments 13
  4. 27 Aug 202611,000Likes 440Comments 17
  5. 22 Aug 202613,500Likes 540Comments 20
  6. 17 Aug 202616,000Likes 640Comments 24
  7. 12 Aug 202618,000Likes 720Comments 27
  8. 7 Aug 202618,400Likes 736Comments 28
  9. 2 Aug 202621,000Likes 840Comments 32
  10. 28 Jul 202624,000Likes 960Comments 36
  11. 23 Jul 202626,500Likes 1,060Comments 40
  12. 18 Jul 202628,000Likes 1,120Comments 42
  13. 13 Jul 202630,000Likes 1,200Comments 45
  14. 8 Jul 202631,400Likes 1,256Comments 47
  15. 3 Jul 202634,000Likes 1,360Comments 51
  16. 28 Jun 202638,000Likes 1,520Comments 57
  17. 23 Jun 202642,000Likes 1,680Comments 63
  18. 18 Jun 202647,000Likes 1,880Comments 71
  19. 13 Jun 202652,000Likes 2,080Comments 78
  20. 8 Jun 202657,600Likes 2,304Comments 86
  21. 3 Jun 202658,000Likes 2,320Comments 87
  22. 29 May 202666,000Likes 2,640Comments 99
  23. 24 May 202680,000Likes 3,200Comments 120
  24. 19 May 202692,000Likes 3,680Comments 138
  25. 14 May 202692,250Likes 3,690Comments 138
  26. 9 May 2026110,000Likes 4,400Comments 165Views stand out
  27. 4 May 2026140,000Likes 5,600Comments 210Views stand out

Left out

  1. Posted in the last 14 days, so views are still growing
  2. Posted in the last 14 days, so views are still growing
  3. Pinned to the profile, usually a creator’s best performers
  4. No public view count

Limitations

  • Only publicly accessible data was used.
  • Past performance does not guarantee future results.
  • Story views are private, so Stories cannot be independently measured.
  • 4 Reels were left out, each with the reason listed in the evidence.
  • Confidence: Strong — 20 or more Reels.

This report summarises publicly available data about the creator’s past Reels. It does not predict future results, and it is not an assessment of the creator or a recommendation about the deal. You decide.

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